In an intensely competitive environment, innovation holds the key to the success and growth of a business. Innovation cannot be driven top-down, but needs to be part of the DNA of the organization. The ability to think creatively is a key criterion in recruitment, and a key objective of training and processes. Only by recognizing, nurturing and rewarding innovation, can we offer new and exciting products, and add value through marketing and management processes.
'Never compromise integrity, even if it becomes a liability', is a mantra deeply embedded among all members of our organization. Doing business in a manner that is transparent, simple and honest is not only a top priority, but a prerequisite for all who are part of DFM Foods. We believe that, only by keeping intact our integrity, can we maximize stakeholder value in the long run.